The secrets of the human brain that the marketing used to sell

The secrets of the human brain that marketing used to sell
One of the keys for governing the success of a marketing campaign is to anticipate the behavior of consumers, knowing how they will act in a given time. That is why we know about the workings of our brain helps companies and advertisers to improve their business results, because thanks to this information the user responses to a given marketing campaign are forecast.

This is because our mind, but complex and mostly unknown, reveals some clues about how we react, we express ourselves and show to a given stimulus. Hence, companies can figure out how a consumer will respond to marketing campaigns to promote their products and services.

We discuss four key factors that any brand should be considered in regard to the functioning of the human mind and how marketing apply can benefit from them: the speed of information processing, the potential of images and genius x, memories the faces and sensitivity to the colors. The results are downright amazing.

A round with the amygdala

We all have a small part in our brain primitive character. This section is called the amygdala and is critical because it controls most visceral reactions and emotions of human beings. In fact, this part of the brain works much faster the rest of this body way. Thus, humans have visceral every three seconds or less reactions, which process information five times faster than the conscious area of ​​our brain.However, the impressions left on us the amygdala are much more durable than traditional thinking.

That is why every marketing campaign you want to be effective must work to promote this part of our brain. Thus, as argued from MarketingProfs, a very effective tool in this regard is email marketing, from which you can understand the emotional thinking. To do this, nothing better than using those words that generate a higher level of excitement in consumers, they make them act urgently and even that generate low levels of anxiety.

The importance of images

Our brain works from images. In this sense, the widespread belief that thinking is based solely on the needs of sex, danger or food is not very disorientated how to really operate. And it is that the images are much easier to digest than the texts, why companies should invest in them.

In fact, we process images at a rate 60,000 times higher than the texts and 90% of the data we have in our brain are visual character. In the same vein, it is subrayable to understand and remember better images with text information that contains only text.

In this sense, brands that want to benefit from this trend of our brain should be aware of the importance of developing their campaigns as if they were scans of the images that will retain consumers.Hence all content from email marketing to social media actions, must go through the implantation of images.

Best images with faces

It is also particularly how our brain works because human beings are able to identify before the reactions with the single expression of a face. In fact, the development of this skill is developed practically from birth as babies grow this way to react is multiplied, with it being susceptible to threats but also to positive stimuli.

Hence, from Marketing Profs recommend when doing a marketing campaign based on the use of human faces that generate empathy in the audience, through the expression and facial features, so that they draw attention positively.

Attentive to colors

Finally, color psychology has a significant degree of influence on our brain, as we act in a certain way or the other depending on the colors we display. In fact, many studies indicate that between 60 and 90% of our feelings are influenced by the colors.

Thus, it is known by all of us builds confidence that the blue, red and yellow passion anxiety. Knowing these reactions can anticipate how the audience will respond and consumers to a given stimulus.Hence the design and development of marketing campaigns departing from this differentiation through the colors and tones of each.

The 10 films that every marketer should see

Perhaps February is the month where the film becomes social trending topic. Even though the Oscars continue to wait until the last Sunday of the month, moviegoers and not so much as rub their hands to learn the name of movies that will be mentioned after the famous ” and the Oscar goes to … “

Again, Mexico is it involved in the nominations that have warmed the engines from previous weeks. Gael García , of the film “No”, is directly involved in the nomination for Best Foreign Film, as in addition to star, also participated as co-producer.

On the other hand, in the category of sound mixing, Antonio García could win a statuette for his work in the film Argo , directed by Ben Affleck.

Not just because of where political advertising and marketing are the thread of history, Project Free TV presents a selection of 10 films where the art of advertising plays a fundamental role. We also recommend you to watch series on ProjectFreeTV for the best quality.

What Women Want

A classic of our times where Mel Gibson gets the gift that many would like. A publicist egocentric developing a successful advertising campaign for lovemark while unintentionally falls for their creative ideas. This film is an entertaining romantic comedy whose marketera lesson is literal: get into the minds of your consumers to know their insights .

Deadpool (2016)

Watch dead pool for free on Movietube.

The Joneses

There is a subtle difference between living the American dream and selling the American dream. Enjoyable and entertaining Hollywood style, the film makes clear that the art of advertising is a full time job that requires going to bed with the customer . But that … well you know.

The Truman Show

Inspired by the format of a reality show before the boom of these serial, The Truman Show could also be considered a classic noventero. Ed Harris and Jim Carrey tell the story about creating a story and sell it. It would be like a good kind of Storytelling .

Jerry Maguire

Another major consensual, Jerry Maguire tells a story of love, public relations, sports marketing and even miracles. How to sell illusions or sports promises? And of course, take a lesson in how to deal with a difficult customer .

The game of fortune

¿Challenge the system? Change the rules, the destination? It all started when Billy Bean, played by Brad Pitt – sold an idea. Based on a true story, this film explains how the golden boy was looking how to beat baseball teams with payrolls ten times larger than his.

There is a sequence in which Beane hears his old team advisers who possessed the “perfect formula”. That’s when Bean questioned its method and wreaks havoc in the organization with its vision: to get different results, you have to do different things … It could be a work for every marketer header. We recommend you read the review of Cinepremiere on this tape.

The best movie ever sold

Everything is for sale. Internet and television make a message out to all sides. From the creator of Super engórdame, this documentary speaks especially brand positioning and success.

Love and other addictions

Far beyond the romantic story that presents this film, love and other addictions is remembered for being a pioneer of product placement , as when very few knew this powerful medically, the film introduced the market viagra.

Social network

A more consensual public, he was born just when Facebook took power and became the company. Through the stories you will find many tips that led to the young Zuckerberg to be a model entrepreneur and build a digital empire.

The Corporation

A documentary more. This understanding basic rules about what is, what it tastes, how a corporation is built, and above all, to see how the term ” benefit “can have many meanings.

Do not

And finally, the film sounded as played by Gael García and take the statuette will look at the next Oscars . Political marketing . An advertising campaign that builds and sells a very powerful idea: No.

And don’t forget that you are able to Watch Movies Online Free anytime on

Relationship between Accounting and Marketing


The new economic order has highlighted the need for both business units change their structures of management , such as processes conventional decision-making.

The environment in which they operate most organizations requires its leaders to increase operational flexibility of its organization and adapt quickly to changes and paradigms accounting in order to achieve greater efficiency . The major challenges faced by organizations such as: technological changes, intensifying competition international, shortening life cycle of products , development of markets highly competitive, the quality andstrategy distinctive, diversity of supply and new products, lawsuit demanding and selective on the part of consumers and the explosion of services ; requires leaders and business executives, are currently in the process of looking for new ways to manage and lead their companies to face competition. However, it is not only the magnitude of the changes, which causes problems for organizations, but the speed with which they are increasingly occurring.

All the above stated has spurred rapid growth and expansion in the complexity of the decisions of marketing , which requires companies characterized by intensive and efficient use of its assets , flexible oriented customer and therefore the innovation for achieve its competitiveness .

The parallel development of organizational structures, which increase the interdependencies between business subsystems require that the business strategy is coordinated with other areas of decision making and execution. Therefore in this work the relationship between the subsystem is dealt Marketing or Marketing and the Accounting.


Marketing or marketing is a philosophy business, according to which the satisfaction of customer needs and desires is the economic and social justification for its existence, therefore all activities of the company should aim to identify those needs and then meeting them for obtain a growing profit, so long-term stable, therefore, the marketing should be put in a system of management for planning and executing the conception of theproduct , price , distribution and communication of goods and services to ensure value for the consumer end and allows to create an efficient business efficiency. Marketing is the way to successfully lead an organization, since its purpose is not to sell the product but lead the production and services.

The basic purpose of a system of information accounting is to meet the needs of accounting information in the most efficient way possible. This system generates reports that allow the management of companies make decisions. Some of these decisions are taken by the management to achieve the objectives of marketing, and generally are linked to the marketing mix (product, price, distribution and promotion ), decisions are analyzed and evaluated from the perspective of cost generated its implementation and presenting the relationship between marketing decisions and accounting information.   information on costs is generated by the systems of accounting information to be used to make management decisions, immediately acquires the character of management accounting.

According to Kotler and Armstrong (2001), the information department of accounting used in preparing the financial statements must be adapted to be used by the marketing department as part of the basic information for decision making , related these with the marketing mix.

With regard to the management accounting information, bookkeeper brisbane defined it as one that includes accounting information specifically intended to help management in managing the company . This information should be generated by a flexible system that can quickly adapt to the environment business, characterized in that, by the presence of continuous changes, specifically from the macro environment, mainly trends in the technological and legal environment.

In addition to the competitive environment that most companies the information is a strategic element, without which it would be difficult to adapt to the changes they face.

About Lozano (cited by Peña and Bastidas, 2004) it says that in the current environment characterized by strong competition and obvious technological development, information systems are key to strategically and operationally manage competitive factors expressed by the element variables of marketing such as price and product, but many companies still underestimate the value of information for making marketing decisions.

How to provide home service to expand your business and sell more

“I have a hamburger business and want to implement the service at home because they told me so I can increase my sales. But not how to do, how much should I invest and what the risks are …”

This is a typical concernentrepreneurs wishing to expand their business by offering home delivery and water damage in orange county to customers. Here I share everything you need to know about this important added value and steps to implement it. Why consider the service at home? The first thing to be clear is that customers today are very different than they were 10 years ago . We are in the era of technology and the Internet, where everything is fast and time is getting shorter. Today customers gain added value, creativity and increasingly exclusive services . The times when the client came to our business are increasingly patiently far and now it’s time to go to the client and conquer.The home deliveries represent one of these valuable services for our modern customers.Whatever the role of your business: selling food, computer supplies, cleaning cars, private lessons, etc. Your customers will be delighted to offer them meet you at the door of his home and this service will help you dramatically improve your sales. Have you ever wondered how you can improve your business with this service? Sure to find many creative ideas to explode. What considerations should be taken to implement a strategy for home delivery? The advantages are many and of course the service implementation must be carefully planned strategy to produce the desired results and is not only become a cost to the business.

  1. Home delivery should be a sales tool. You must keep in mind that the main objective is to increase sales in sufficient time for implementation costs of home delivery are covered percentage. It would make no sense to increase sales by 15% if the same percentage of what you spend on shipping costs.
  2. The service should aim to save customers time. One of the keys to success for home deliveries is speed. A customer will value this service especially if it is a service that saves time, distance and gasoline. A key detail to do is to tell your client by telephone with the greatest possible clarity in how long you can fulfill your order to avoid creating false expectations.
  3. Start small. In order to comply with section 2, your strategy should ensure that times are achievable and it should start only covering your area or surrounding areas and go on expanding as you have control of logistics and costs .
  4. In planning must take into account all factors. The logistics of shipping will be affected by various factors: the traffic, the route, the pilot, product fragility, the vulnerability of the area, the weather, schedule, etc. . All these factors should be carefully considered when scheduling deliveries, times and fees (if applicable).
  5. The delivery service should ideally be “free”. As a good entrepreneur you should know that “free” does not exist. For a trader absolutely everything is charged: directly or indirectly. Usually, services delivery are usually offered as free for the client does not suffer as a direct price increase. However, it is very common for prices of products for shipment to door and consider the surcharge indirectly in the price or, as an alternative strategy can ask the customer available to offer service knowing that this minimum and you cover shipping costs.
  6. Adjust your time according to the amount of orders. Depending on your business and the success you have when offering home delivery, you need to adjust the delivery time pondering the number of orders against your ability to deliver. Put simply, if you have more orders it is excellent but should offer longer delivery times.
  7. Prepares a travel log. The controls are important to accurately measure the costs of such services. Since the beginning made ​​a log to determine the factors affecting travel: Departure and return fuel per week or per day, single or multiple deliveries, destination and delivery schedules, delivered product (price), etc. This control can carry it in a paper form, on a board or in an excel sheet but the important thing is to know the behavior of your market and your ability to respond to it.

What are the costs of implementing this service?

If you have a company or small business to medium and you are imagining with 5 riders at your door properly uniformed and ready to do 40 deliveries a day, you are very far from reality. In fact, I dare say that the implementation of this service can be somewhat simpler than it seems:

  1. Do not make unnecessary expenses. If possible start offering the service with your own vehicle and being you or someone you trust the messenger (remember that you have to receive money payments). Or, you can start with a bicycle offering the service around your business and over time, you can purchase a motorcycle to the extent that the demand for your products or services is hereby increased.
  2. Invest only when demand requires. If the demand for your products or services grows and your budget allows, you can hire a part-time driver to support you with deliveries. Good advice can you offer the service at certain times, say at night or weekdays only or weekends only. This depends entirely on the role of your business.And if everything goes perfectly you can consider expanding the resources for your deliveries.
  3. Consider all the costs of the service. Whether your mode of transportation is your car, bicycle or motorcycle, you should consider all variable costs involving including (the) pilot (s): maintenance, fuel, repairs, salaries, uniforms , implements protection, taxation of vehicles, accessories for transporting goods, roadside assistance, medical care, insurance, etc.

Finally you must include in the Strategy a training plan for your staff including the person giving orders by telephone and who receives them. Both should be well educated about the availability, time to offer knowledge of the areas of delivery, additional charges, acceptable means of payment, conditions, confirmation of customers and as always the key is a great attention to who’s calling. And for measure how profitable is your home delivery service, you should measure how many calls and perform deliveries per week to determine whether this increase in sales is profitable to maintain the service and get a higher profit. If this is positive, you can gradually improve your strategy and eat your competition .

A brand of kitchen gives a lesson in innovation in advertising for print media

Play with the environment and take advantage of its features, in this case its classified ads section, to achieve a striking advertising. This is what has made the new campaign of the Hipercentro Crown to promote their best kitchen faucets for newspaper in Colombia.

With a 3D effect, the brand “hid” in a false page of a newspaper ad, a design of kitchen with the slogan: “the kitchen that you are imagining is in HiperCentro Crown”. According to explains the blog advertising code, the agency responsible for the work was Sancho BBDO and the copywriter Manager Felipe Salazar.

The marketing of pregnancy

el marketing del embarazo

Now that I’ve been expecting a baby for a few months, I’m realizing the similarities between online marketing and a pregnancy.

It may seem at first glance a somewhat crazy concept, but I felt the need to share this fantasy with you and therefore I will try to summarize my knowledge about marketing and translate them into the language of the pregnancy, which seem to have it better assimilated.

Really well I think so.

This creature knows how to seduce their parents going through a process of marketing very, but very effective.

According to best gynecologist nyc, you want to raise a formula of marketing from both points of view, the one pregnant with his baby and an entrepreneur with your potential customer.

To make it more simple, I will go to classifying according to the months of pregnancy, okay?

The marketing of pregnancy

# 1st month

As a new MOM: you are not 100% aware of what happens in your body, or know exactly how things go the next few months, that looking for information 24/7 and you go to the doctor so that you orient

You know that inside you grows a new life and therefore you must prepare armando you resources.

marketing del embarazo

As entrepreneur: you know that inside of you have much to give, you know well what you do but you don’t know who are your potential customers exactly. Do you want to? Do you have problems?What desires do want to achieve?

It’s time to meet them, analyze who are and be clear about how you can help them.

#2 1st and 3rd month

As a new MOM: you have assumed news and every time you ilusionas more. You know exactly what your baby needs now and why try to take care of him the most.

You’re thinking of names, how it will be his face and feel more prepared.

marketing del embarazo

As an entrepreneur: Little by little you’re connecting with your potential customers, you feel you know better their needs and it is time to get down to work.

Look for goals, talk about them in a more personal way and your side will draw more human.

#4 1st and 5th month

As a new MOM: Your tummy to the world, your creation you can already show proud. From now on they must grant you seats on the bus and you will take your ultrasound by flag.

Ey! Look at me, I’m going to be a MOM and I feel great pregnancy 😎

marketing del embarazo

As an entrepreneur: Something like that, you now show those potential customers by what your molas than the rest, something akin to what MOM does, but no one that you seat.

Stop that you try and show them what good professional that you are.

#6 1st and 7th month

As MOM: you mentally prepare for what is upon you, the “day of” and the first months with your creature in life. You grab all possible information and you feel safe and prepared.

Come, come! Yes we can!

marketing del embarazo

As an entrepreneur: Confidence in yourself, have to give to your clients, you have to have trust in you and see you as his best ally.

You estrecharás ties with them and they trust you as if you were family.

#8 1st and 9th month

As a new MOM: Your baby has you completely captivated, you are looking forward to the day that comes and you have everything ready for your reception.

Become an unconditional love.

marketing del embarazo

As an entrepreneur: Your customer is in the pot, have seduced him slowly and store loyalty to you provided you continue the Idyll.

I hope that this have liked article and that you also you seem curious so much similarity between this basic marketing strategy and the process of pregnancy we had women 😉

Leave me some comment here below and tell me what you think.

A big hug and see you soon!

Advertising of podiatrists. Work more and earn less

What to do when the administration, public authorities and professional institutions will launch the free market? Well, you’re looking as it is to find a niche in this market is saturated Podiatry.Internet advertising is a form, but what you do not like the Andalusian College’s offers and discounts. Recommends respect Podiatrist Advertising Regulations. If you can use the Web to advertise their related hype and sotillos . But if you put in “Podiatry Andalusian XIV Conference” and give it to images, almost all photos are of this blog. Curious, we will. But not get confused, make an evening of shit and I wanted to ramble a bit. moment. The next slide put Dr. Luke Cicchinelli in the 41 National Congress of Podiatry held in Gijon.

I do not quite find the point to my new Panasonic Lumix camera, I posted some pictures of the PRE made with my Kodak and the post with the new. I still like more the first. It is a case of 5th finger hyperextended varus .

The Minister of Health, Social Policy and Equality, Leire Pajin “wants to continue” to the “roadmap” designed by his predecessor in office, Trinidad Jimenez. It also wants to “upgrade” the study on the need for healthcare professionals in Spain, for which it will register these professionals, whose culmination “is in process. I hope it’s true and halt the proliferation of Faculties of Podiatry. It also wants to launch the ‘unidosis’ or customized dispensing medicines system. It was another attempt of this same form to save pharmaceutical spending, but showed that represents more costs and loss of effectiveness. Make packaging for unidosis involves changes in machinery manufacturers or, if used in bulk handling and pharmacy. The worst thing is to be party to Benidorm and gives positive ethyl

This editorial in The New Spain came yesterday, the Spaniard newspaper are not lost. Especially, in the comparative data repair, as it costs to eat or buy an apartment in Berlin and in any backwater here; and many other details.
Read, read and meditate. You can see it HERE . Is entitled to work harder and earn less, a solution to the German.

5 Keys for your marketing strategy 2015

For any CEO next year take the best decisions for communication and marketing, here we left the top five trends in these areas this 2015.


Changing nothing in the world that human beings: we are renewed day by day and we become and thus also change the way we see the world the way we communicate and even the way we eat; that is inherent to mankind. So, what awaits us in 2015 in the field of Communication and Marketing? What we will face our organizations to bring to the pinnacle of success?

A few days ago, in an informal discussion with some business partners, like me, have great experience in the industry consultancy Marketing and Public Relations, commented how during our professional experience we have witnessed how these disciplines have become a surprisingly quickly. Also, we remember, we have witnessed, and sometimes we have been participants or protagonists, the success or failure of any marketing campaign, which is finally useful experience.

Thus, in less than 10 years, we have seen how the strategies and tools to position the brands have undergone several transformations in order to also adapt to new consumer profiles and certainly the digital plane is the clearest example this adaptation.

Under these circumstances, it is important that every executive in charge of an organization is always attentive to trends and changes ahead, because when we know what is to come, we can be prepared to capitalize on opportunities and adapt quickly to change. A CEO of any company knows this, so planning on decisions to be taken on issues of Marketing and Communication, I wanted to address some of the main trends of Marketing who will be attending the 2015 strategies.

Let’s take a look. Surely it is new ways of doing marketing, but above all, to achieve better results in achieving the long-awaited engagement between our brand and its audience.


1. Communication based on actual values ​​vs values ​​adopted

In recent years, the great obsession of brands to get connect with their target audiences and establish a level of empathy to hold them captive in a virtual community, where possible, deliver the key messages, content, and so on; many organizations or companies have turned to how much strategy and tool has been possible for even taking languages ​​and communication styles that have nothing to do with the brand image or objectives of your organization.

However, the inconsistency of the messages to our audience is not the best way to construct or position the brand, because in this globalized world, where they have access to much information, it is easy for our audiences to discover that the image we transmit It has nothing to do with the brand. Therefore, 2015 is seen as the time when the marks are displayed as such as they are, without masks; well, the tendency will transmit those real values ​​exist and are practiced daily in our organization.


2. Digital Communities aligned with business objectives

Nobody can deny the fact that brand communication has been digitized and is essential to have a presence in social media; however, not only about having thousands of supporters in the profiles of our brands, especially if they represent any mutual benefit; but to create real communities they can and want to bond with our brand or organization.

2015 will be the year to form groups of followers to be loyal to our brand or business, they are willing, like us, to make a profit and build a truly enriching relationship. From now on, our efforts should focus not having large communities (quantitatively speaking), but to create and win the loyalty of an audience that is interested in having a real experience with our brand.


3. Healing of Contents

Since the boom of social media, the amount of information and content delivered via the Internet has grown exponentially; so, we have witnessed the emergence of trends such as Content Marketing, which allows viral communicate ideas to inspire, educate, inform and convince audiences; creating a positive perception towards the brand and generating quality traffic to the websites of the company. Making our public see our Content is not easy, because the flow of digital information is extremely fast, so that, to compete with so much content on the Internet, ours should be of great value and designed specifically for our audience.

That is why in 2015 the creation and publication of contents will be further crushed, as it will be necessary to adapt and mold them to each segment of our audience, according to their habits, communication languages, preferences, and so on. The idea is to create really useful and interesting content for Target Audience, leading to conversation and interaction; leaving aside the general content and advertising.


4. Right Data: Beyond the Big Data

No doubt having data from different sources and be able to analyze them to see patterns and make decisions successful business, it is a major differentiator and a prized tool to successfully implement a marketing strategy; however, possess a vast amount of data does not make us better than the competition or guarantee the success of our strategy.

Faced with this fact, 2015 is seen as the year of the Right Data, ie only those data should be relevant that really add value for informed decision making; the rest left out of consideration in the analysis work. Here, meaningful work, and that could depend on the success of our strategies is to learn to select the user data.


5. Key Role in Employee Communication Strategy

Until now, most brands have been built based on Communication Strategies “out”, that is, with its external audiences; however, are more and more organizations are realizing the important role of employees in brand building and corporate image.

Certainly, in 2015 organizations will have to consider as a priority the role of intellectual capital in Communication Strategies, Brand Management, Communication Key Messages; employees who better to know what values ​​are being communicated to the outside and include in this work positioning.

Some of these trends are already on the fly, so you have to keep track in 2015;because it is seeking innovative ways to attract the attention of an increasingly selective hearing and get the positioning that brands need.


Start a new year, and is the best time to decide where to lead your organization and how to position your brand. Decide to leave behind old business models and remember this memorable sentence Steve Jobs: “Innovation is what distinguishes a leader of others”.

2015 Dare to make a difference!





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* The views expressed are those of the authors and are completely independent of the position and the editorial line of Forbes Mexico.