This is because our mind, but complex and mostly unknown, reveals some clues about how we react, we express ourselves and show to a given stimulus. Hence, companies can figure out how a consumer will respond to marketing campaigns to promote their products and services.
We discuss four key factors that any brand should be considered in regard to the functioning of the human mind and how marketing apply can benefit from them: the speed of information processing, the potential of images and genius x, memories the faces and sensitivity to the colors. The results are downright amazing.
A round with the amygdala
We all have a small part in our brain primitive character. This section is called the amygdala and is critical because it controls most visceral reactions and emotions of human beings. In fact, this part of the brain works much faster the rest of this body way. Thus, humans have visceral every three seconds or less reactions, which process information five times faster than the conscious area of our brain.However, the impressions left on us the amygdala are much more durable than traditional thinking.
That is why every marketing campaign you want to be effective must work to promote this part of our brain. Thus, as argued from MarketingProfs, a very effective tool in this regard is email marketing, from which you can understand the emotional thinking. To do this, nothing better than using those words that generate a higher level of excitement in consumers, they make them act urgently and even that generate low levels of anxiety.
The importance of images
Our brain works from images. In this sense, the widespread belief that thinking is based solely on the needs of sex, danger or food is not very disorientated how to really operate. And it is that the images are much easier to digest than the texts, why companies should invest in them.
In fact, we process images at a rate 60,000 times higher than the texts and 90% of the data we have in our brain are visual character. In the same vein, it is subrayable to understand and remember better images with text information that contains only text.
In this sense, brands that want to benefit from this trend of our brain should be aware of the importance of developing their campaigns as if they were scans of the images that will retain consumers.Hence all content from email marketing to social media actions, must go through the implantation of images.
Best images with faces
It is also particularly how our brain works because human beings are able to identify before the reactions with the single expression of a face. In fact, the development of this skill is developed practically from birth as babies grow this way to react is multiplied, with it being susceptible to threats but also to positive stimuli.
Hence, from Marketing Profs recommend when doing a marketing campaign based on the use of human faces that generate empathy in the audience, through the expression and facial features, so that they draw attention positively.
Attentive to colors
Finally, color psychology has a significant degree of influence on our brain, as we act in a certain way or the other depending on the colors we display. In fact, many studies indicate that between 60 and 90% of our feelings are influenced by the colors.
Thus, it is known by all of us builds confidence that the blue, red and yellow passion anxiety. Knowing these reactions can anticipate how the audience will respond and consumers to a given stimulus.Hence the design and development of marketing campaigns departing from this differentiation through the colors and tones of each.