A late adopter I am, I’ve only been using RSS recently (I still prefer reading the content on the site itself) and got to say that it’s really handy. I’ve been searching for RSS feeds lately from sites in Hong Kong and you’d think most sites would have them. But well, let’s just say, there’s a lot of work ahead for Hong Kong.

There aren’t too many sites with RSS, local English paper, Yahoo! HK news site (only news headlines), Google HK news (but mostly from China and Taiwan sources) and the usual blogs (which are built in to the blogging software). As you can see, there aren’t too many, even the big players like Yahoo! can’t even push RSS to users here. You’ll find almost all the news in Yahoo! US have RSS and respective Yahoo! HK sites do not have RSS, take Yahoo! Sports for example http://sports.yahoo.com/ vs. http://hk.sports.yahoo.com/.

Is it late adoption or companies just clueless? Unfortunately, I don’t have any legitimate data on hand. But, I’d say the companies are both clueless and cheap and that’s all the legitimate data you’ll ever need for any kind of situation in HK. Take MSN Hong Kong, they don’t even offer feeds. But again, MSN Hong Kong has no real information whatsoever. The main page is just a giant ad space, very typical Hong Kong, but very untypical Microsoft. (even MSN is clueless at times…., at least in Hong Kong, off on a tangent again, but at least now I know and you know that MSN Hong Kong is actually non-existent and there’s no need for you to go there at all unless you want to click on ads. Great portal guys!!!! if you call it that.)

Back to subject at hand, you’d think with IE7, official release, around the corner, more companies would make use of such technology to get in touch with users. Not the case in HK.