There are more virtual communities to be discovered in Hong Kong and Sooff is one of those. Sooff is a virtual community that provides entertainment and talent recruitment. It’s dresses itself like Cyworld but the details are very much like Habbo Hotel.

The Sooff world offers a cute design that appeals to the Hong Kong population and the under 20 Asian crowd. Their features are abundant with shopping malls, real estate, parks, a beach, print and video billboards, TV channels, radio stations, branded and unbranded virtual stores, game centers, offline stores and social network basics, avatar, blog, photo album and a unique talent stage. These features allows you to build your own personalized virtual world and use the platform to show off your talents.

Sooff has an established virtual currency system that complements the real world currency. Any personalization you do to your character, you’ll need to spend your virtual cash. Obviously, like other virtual communities, the more you spend, the better the game is, so don’t expect too much if you don’t intend to spend your hard earned cash on this game.

The site has grew steadily to around 150,000 unique users since its launch in June 2005. Those numbers aren’t as impressive as Habbo Hotel or GAIA Online and others, but Sooff continues to see their user numbers grow and (possibly) see increasing revenues from their user membership, sales of virtual currency/goods and current and future advertisements from a growing list of clients, from cafes to B&M stores to music labels to media companies.

As more people are joining virtual communities and more individuals are producing their own videos, expect them to attract a larger audience in the future.