This is news, two local startups rebranding themselves with new names this month. First it was Bullpoo, with changing to Duedee. Now, Lifesterblog, the local blog host that makes a good alternative to Yahoo! Hong Kong’s basic blog platform, renaming themselves to Youblog.cc.

You won’t notice much differences between the old site and this new site. They have only rebranded to shift their focus to the Chinese blogging community, hence the name Youblog.cc. They even came up with an acronym for the .cc domain, Chinese Community.

More rebranding news than startup news in Hong Kong for month of June. That’s the reality here in HK.