Just last week, during the start of the Beijing Olympics frenzy, Zendesk launched their Chinese version of their help desk service. Tackling the Chinese market with a Western product can be challenging and I’d see Zendesk will see its fair share of those challenges, much like other services we’ve seen launched in China.

There was no word on pricing but I’d assume it will be the same, a monthly subscription fee, and although it may be inexpensive, I think these monthly subscription models is something that Chinese companies are not ready to adopt yet. Another obstacle is the common use of free email addresses within SMEs, where you’ll find many business users are using email addresses from sina.com, 163.com and the likes instead of company addresses, which could be an issue.

However, this is some good news in that China has seen a significant growth in online spending and when everyone starts shopping online, supporting those online customers should become a priority, if it’s not already.

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