Listening and engaging with the community is more important than ever. Social media tools allows them to freely discuss your brand openly. We have seen reports that social media spending by large brands have increased year over year since 2008 in the US. In Hong Kong, engaging the community is probably the [...]

Tourism is a big business and especially in Hong Kong. Besides the vast number of online travel communities out there, local tourism board does have their own work to market their city to the world. Just recently, I have noticed the Hong Kong Tourism Board have made their way into social media by [...]